Gold Winner at the American Advertising Awards.
Production Partners: FreshFly

Their intuition, respect, responsiveness, passion, positivity, and laid-back demeanor makes every project a gratifying experience.
— Breastcancer.org
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BreastCancer.org

the goal

Grow awareness through the heartfelt stories of women who chose different options for surgery and reconstruction.

The approach

Showcase doctors, patients, and the specific surgery procedures through three short documentary series renewed over the course of three years, supported by a social media video series featuring former patients’ support and advice.  

The results

Tens of thousands of new website visitors, a strengthened partnership between the nonprofit and hospital, and increased awareness of the shown procedures.